Our Blog

Design & Marketing Articles, Tips and Advice
  • 3 Reasons Why You Fail to Monetize Your Blog

    Wendy Dessler April 24, 2017

    There are many reasons why you may have decided to start a blog.

    Maybe you really love to write and you have something important to say. Or maybe you recognize that blogging is a great way to make money online and hope to one day turn your hobby into a thriving business.

    Whatever your reasoning might be, just know that if you can hit on the right note and attract the right audience, you will definitely make money blogging with the correct guidance.

  • Top Five Mistakes When Building a New Website

    Top Five Mistakes When Building a New Website

    Anita Schott October 20, 2016

    It's natural for business owners to trust the web designer to do a good job... and visually all may appear fine, but, what you paid for is not always what you get. Hidden mistakes can cost you thousands of dollars in lost traffic, sales and revenue.

  • 5 AdWords Fine-Tuning Options You Shouldn't Overlook

    5 AdWords Fine-Tuning Options You Shouldn't Overlook

    by Anita Schott October 9, 2015

    Have you set up a Google AdWords pay-per-click campaign by choosing some keywords, writing an ad, and then letting them run? To give you a sense of the kinds of adjustments you should be making to your accounts, here are five AdWords fine-tuning options you should never overlook

  • One Social Media Marketing Tool Many Companies Miss

    One Social Media Marketing Tool Many Companies Miss

    by AJ Schott September 14, 2015

    Given that social media marketing is everywhere these days, it seems impossible to think that most companies could be overlooking an incredibly effective social channel that’s essentially completely free. And yet, that’s exactly what’s happening.

  • PPC Strategy: Is it Risky to Bid on a Competitor's Brands?

    PPC Strategy: Is it Risky to Bid on a Competitor's Brands?

    by Anita Schott July 30, 2015

    When it comes to pay-per-click advertising, should you bid on keywords relating to a competitor's brands and products? There isn't an easy answer to this popular question. In fact, there are two distinct schools of thought on this matter.

     

  • Three Incredibly Simple Things You Can Do to Improve Website Profitability

    Three Incredibly Simple Things You Can Do to Improve Website Profitability

    by Anita Schott July 10, 2015

    Good CRO Starts With Common Sense. A lot of business owners treat conversion rate optimization (or CRO) is something like a mystical art. With a series of tweaks, designs, and split tests, you can...

  • The One Way to "Win" at PPC Advertising

    The One Way to "Win" at PPC Advertising

    by Anita Schott July 30, 2015

    Pay per click seems easy on the surface but can quickly get overwhelming. There are a ton of things (like click through rates, advanced bids, extensions, etc.) that have to be considered. But, there is only one thing you should focus on if you really want to succeed.

  • Turn low quality scores into great ones in 4 easy steps

    Turn low quality scores into great ones in 4 easy steps

    by Anita Schott June 15, 2015

    A low-quality score is the kiss of death when it comes to your pay-pricing click advertising (PPC) campaigns. Google and the other search engines will charge you a lot more money, and display your ads a lot less often, if they feel your keywords, ad copy, and landing pages don’t stack up well to what searchers want or are expecting.

  • The G3 Group is Featured in Google's Annual Economic Impact Report

    The G3 Group is Featured in Google's Annual Economic Impact Report

    by G3 Group May 27, 2015

    The Internet is where business is done and jobs are created. In 2014, Google’s search and advertising tools helped provide 1.42 billion of economic activity for 29,000 advertisers, website publishers and nonprofits across Maryland. The G3 Group is proud to be featured in Google’s Economic Impact Report and tell our story.

  • Mobile Friendly is now a Mobile Necessity

    Mobile Friendly is now a Mobile Necessity

    by Anita Schott March 9, 2015

    As another step in helping mobile users have a better mobile Web experience, Google announced they will be expanding the usage of mobile factors in its search algorithm.

  • Two things every advertiser should know about keywords

    Two things every advertiser should know about keywords

    by Anita Schott February 2, 2015

    Whether you use pay per click or SEO, learn how to select the keywords that reach customers at just the right time.

  • 4 Ways to Ensure You Make Money from PPC Advertising

    4 Ways to Ensure You Make Money from PPC Advertising

    by Anita Schott December 15, 2014

    One of the biggest concerns website owners have about pay-per-click advertising is that the traffic they generate from their ads will not make up for the money they spend on clicks. It all comes down to return-on-investment, ensuring that the money spent on ads is covered and exceeded by lead conversions. If you are apprehensive about PPC marketing, the tips below will provide a guaranteed blueprint for your success.

  • 10 Simple Landing Page Elements that get Amazing Results

    10 Simple Landing Page Elements that get Amazing Results

    by Anita Schott November 14, 2014

    Your landing page is the single most important factor in how well you convert visitors into leads or sales. Of course I do promote testing to make it the best it can be, however, there are some factors that have been proven to be highly effective.

  • Paid Search Offers Instant Visibility for any Website

    Paid Search Offers Instant Visibility for any Website

    by Anita Schott November 4, 2014

    If you are new to paid search, consider the pros and cons before diving in... you may be surprised at how quickly you can get more traffic to your site.

  • Internet Marketing 101 - Four Acronyms You Have to Know

    Internet Marketing 101 - Four Acronyms You Have to Know

    Anita Schott October 17, 2014

    If you know you need it, but you're not sure where to start or what the ridiculously high number of marketing acronyms mean, you're not alone - here at the G3 Group, we help business owners just like you navigate the murky and complex world of Internet marketing.