Internet marketing & design tips to help you succeed online.

Is it boring where you work?

June 15, 2012 Anita Schott 0

Well, Dan and I attended the 2012 Google Agency Summit in New York yesterday and I must say the thing that struck me most is the employee atmosphere, perks and great food.

Facebook Pages – New Features, New Size and New Rules

March 24, 2012 AJ Schott 1

Well it’s finally here… or should I say “a few more days” till it’s mandatory. Facebook is changing their format once again. Not a bad thing because most of the new features are great for fan pages, but, it is another task you can’t ignore …

Why SEO Isn’t Like a One Night Stand

December 30, 2011 Anita Schott 0

One of the most frustrating realizations for business owners who are beginning the search engine optimization process – and especially those who are launching new business websites or changing domain names – is that Google doesn't especially care for quick changes.

Traditional Advertising vs. Internet

April 17, 2011 Anita Schott 0

Internet marketing exceeds newspaper ads? In December, the Wall Street Journal reports another notch in the shrinking newspaper belt.  U.S. spending in 2010 on online ads will hit $25.8 billion, surpassing the $22.8 billion spent on print ads in newspapers. Newspapers have b …

G3 Group Donates Website

December 31, 2010 Anita Schott 0

The G3 Group donated design and hosting in order to help the children at St. Vincents during Christmas. Thanks to all who donated for a good cause. We had to work quick – 3 days from design to launch including integrating an option for people to donate via PayPal… …

How high is your bounce rate?

July 12, 2010 Anita Schott 0

Your "bounce rate" is one of the key performance indicators you should be monitoring in your web analytics. Bounce rate means a visitor came and left (without digging deeper into your site or performing any actions) - but often the implications can be a little more complex. …

Running Your Website by the Numbers

July 1, 2010 Anita Schott 1

A key performance indicator (KPI) defines and measures progress toward a business goal. I use the term to define the specific web metrics that measure your website's performance. Like your business KPIs, website KPIs can be vastly different for each and every website. Your we …

Guiding visitors down the right path

June 30, 2010 Anita Schott 0

The signs that guide me on the highway are not much different from the visual clues when navigating a website. There may be strong clues, weak clues, distractions, and even detours. Much like the restaurant before my exit at King’s Dominion – repeat visitors even use “r …