G3 Group

Although there are a number of ways to create a button that is search engine friendly – often the standard Arial or Times text will not do – you want something graphical but you don’t want to give up any SEO value. The answer is easy with this CSS rollover image.

Your “bounce rate” is one of the key performance indicators you should be monitoring in your web analytics. Bounce rate means a visitor came and left (without digging deeper into your site or performing any actions) – but often the implications can be a little more complex.

Low bounce rates equate to better performance so the first step to improving your website is to include this metric in your review.

A key performance indicator (KPI) defines and measures progress toward a business goal. I use the term to define the specific web metrics that measure your website’s performance. Like your business KPIs, website KPIs can be vastly different for each and every website. Your web stats should reflect your individual KPIs but too often they only give a very broad measure of performance.

Compare it to taking a patient’s pulse. You can tell he is alive. You can tell if he is hot or cold but anything more specific and you need a better measure. Your web stats (in their aggregated form) are merely telling you if the website is dead or alive.

The signs that guide me on the highway are not much different from the visual clues when navigating a website. There may be strong clues, weak clues, distractions, and even detours. Much like the restaurant before my exit at King’s Dominion – repeat visitors even use “remembered” clues to find what they need on your website.

The home page serves different groups of visitors with different goals. In the effort to satisfy everyone, some websites plaster the home page with different paths; others provide very little clues about where they want you to start.

I attended the Search Engine Strategies 2010 conference in New York on March 22-26, 2010 and there was no shortage of information about usability and its direct impact on being successful. From eye tracking studies to results of real usability studies for the top e-commerce websites, it pays to take a second look at your website in from the visitor’s point of view.

Recent reports from comscore indicate BING is gaining ground… biting into Yahoo market share but not touching Google. Google Sites led the U.S. core search market in June with 65.0 percent of the searches conducted, followed by Yahoo! Sites (19.6 percent), and Microsoft Sites (8.4 percent). Ask Network captured 3.9 percent of the search market, [...]

SEO is much like a “long-term” investment… it’s not a quick fix. Put your “SEO” net in the water, let it grow over time and pay nothing for the resulting catch…. that’s a good investment!

When it comes to tough economic times; we’re all in this together. That feeling makes it natural for consumers to rely more heavily on testimonials and ratings in their buying process. You can’t buy trust…. But you can build it by providing real, unbiased testimonials.

Over the last ten years, our experts have written books about SEO, spoke in the media and at search engine conferences, served on the board of directors for search engine associations (SEMPO), written articles for the trade and MORE. But most importantly – we’ve obtained thousands of “top ten” listings for our clients but the [...]

Sometimes we forget that our customers (or potential customers) don’t understand our language… most often this is the case with B2B or service oriented businesses with non-branded items. We get very accustomed to using terms to describe our business that nobody else understands…(except our competitors). I’ll use the printing industry as an example. On one [...]