Our Blog

G3 Group Donates to "Fill a Bus"

G3 Group donates to help Food Drive

The G3 Group and Mars Super Markets teamed up to help the students at Ridgely Middle School fill a bus with food to feed the hungry.

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Facebook Pages - New Features, New Size & New Rules

Facebook Pages - New Features, New Size and New Rules

Well it's finally here... or should I say "a few more days" till it's mandatory. Facebook is changing their format once again. Not a bad thing because most of the new features are great for fan pages.

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How to Find the Right Length for a Landing Page

How to Find the Right Length for a Landing Page

In the online marketing world, we tend to get pretty excited about landing pages. After all, where else in life can you change minor details (like a headline, PPC ad, or call to action) and see the amount in your bank account increase overnight?

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Why SEO Isn't Like a One Night Stand

Why SEO Isn't Like a One Night Stand

One of the most frustrating realizations for business owners who are beginning the search engine optimization process – and especially those who are launching new business websites or changing domain names – is that Google doesn't especially care for quick changes.

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Traditional Advertising vs. Internet

Traditional Advertising vs. Internet

Internet marketing exceeds newspaper ads? In December, the Wall Street Journal reports another notch in the shrinking newspaper belt.  U.S. spending in 2010 on online ads will hit $25.8 billion, surpassing the $22.8 billion spent on print ads in newspapers.

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Search Engine Optimization

Search Engine Optimization

Over the last ten years, our experts have written books about SEO, spoke in the media and at search engine conferences, served on the board of directors for search engine associations (SEMPO), written articles for the trade and MORE.

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Is it boring where you work?

Is it boring where you work?

Well, Dan and I attended the 2012 Google Agency Summit in New York yesterday and I must say the thing that struck me most is the employee atmosphere, perks and great food. (Besides the great things that can help our clients of course!)

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How high is your bounce rate?

How high is your bounce rate?

Your "bounce rate" is one of the key performance indicators you should be monitoring in your web analytics. Bounce rate means a visitor came and left (without digging deeper into your site or performing any actions) - but often the implications can be a little more complex.

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Running Your Website by the Numbers

Running Your Website by the Numbers

Most businesses run by numbers - they have metrics like profit & loss and often they are segmented by department, geographical region and many other elements. These are all key performance indicators used to determine how the business is performing.

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G3 Group Donates Website

G3 Group Donates Website

The G3 Group donated design and hosting in order to help the children at St. Vincents during Christmas. 

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Keywords or Buzzwords?

Keywords or Buzzwords?

Sometimes we forget that our customers (or potential customers) don't understand our language... most often this is the case with B2B or service oriented businesses with non-branded items. We get very accustomed to using terms to describe our business that nobody else understands...(except our competitors).

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Marketing - in a Down Economy

Marketing - in a Down Economy

As is often the case, 80% of your sales come from 20% of your customers. Put your marketing effort into strategies geared to appeal to the "elite 20".

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When the going gets tough....

When the going gets tough....

 A recent survey by Entrepreneur magazine shows that as a result of today's economy, businesses are cutting expenses and reducing labor costs. Along with all the cuts, an overwhelming 76% said they're relying more on web-related activities to drive sales.

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Usability and Your Website

Usability and Your Website

I attended the Search Engine Strategies 2010 conference in New York on March 22-26, 2010 and there was no shortage of information about usability and its direct impact on being successful.

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Guiding visitors down the right path

Guiding visitors down the right path

Driving along I95 on my way to King’s Dominion it occurred to me, I forgot my GPS! I had just made it onto the Interstate… there is no way I wanted to turn around. Oh well, I have been there once before and I can rely on those big green and white signs …

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