Your "bounce rate" is one of the key performance indicators you should be monitoring in your web analytics. Bounce rate means a visitor came and left (without digging deeper into your site or performing any actions) - but often the implications can be a little more complex.
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A key performance indicator (KPI) defines and measures progress toward a business goal. I use the term to define the specific web metrics that measure your website's performance. Like your business KPIs, website KPIs can be vastly different for each and every website. Your we …
