One of the most frustrating realizations for business owners who are beginning the search engine optimization process – and especially those who are launching new business websites or changing domain names – is that Google doesn't especially care for quick changes.
Internet marketing exceeds newspaper ads? In December, the Wall Street Journal reports another notch in the shrinking newspaper belt. U.S. spending in 2010 on online ads will hit $25.8 billion, surpassing the $22.8 billion spent on print ads in newspapers. Newspapers have b …
Although there are a number of ways to create a button that is search engine friendly - often the standard Arial or Times text will not do - you want something graphical but you don't want to give up any SEO value. The answer is easy with this CSS rollover image.
A key performance indicator (KPI) defines and measures progress toward a business goal. I use the term to define the specific web metrics that measure your website's performance. Like your business KPIs, website KPIs can be vastly different for each and every website. Your we …
I attended the Search Engine Strategies 2010 conference in New York on March 22-26, 2010 and there was no shortage of information about usability and its direct impact on being successful. From eye tracking studies to results of real usability studies for the top e-commerce w …
Recent reports from comscore indicate BING is gaining ground… biting into Yahoo market share but not touching Google. Google Sites led the U.S. core search market in June with 65.0 percent of the searches conducted, followed by Yahoo! Sites (19.6 percent), and Microsoft …
SEO is much like a "long-term" investment... it's not a quick fix. Put your "SEO" net in the water, let it grow over time and pay nothing for the resulting catch.... that's a good investment!
When it comes to tough economic times; we’re all in this together. That feeling makes it natural for consumers to rely more heavily on testimonials and ratings in their buying process. You can’t buy trust…. But you can build it by providing real, unbiased testimonials.
Over the last ten years, our experts have written books about SEO, spoke in the media and at search engine conferences, served on the board of directors for search engine associations (SEMPO), written articles for the trade and MORE. But most importantly – we’ve o …
Sometimes we forget that our customers (or potential customers) don’t understand our language… most often this is the case with B2B or service oriented businesses with non-branded items. We get very accustomed to using terms to describe our business that nobody el …
