Your "bounce rate" is one of the key performance indicators you should be monitoring in your web analytics. Bounce rate means a visitor came and left (without digging deeper into your site or performing any actions) - but often the implications can be a little more complex.
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The signs that guide me on the highway are not much different from the visual clues when navigating a website. There may be strong clues, weak clues, distractions, and even detours. Much like the restaurant before my exit at King’s Dominion – repeat visitors even use “r …
I attended the Search Engine Strategies 2010 conference in New York on March 22-26, 2010 and there was no shortage of information about usability and its direct impact on being successful. From eye tracking studies to results of real usability studies for the top e-commerce w …
Sometimes we forget that our customers (or potential customers) don’t understand our language… most often this is the case with B2B or service oriented businesses with non-branded items. We get very accustomed to using terms to describe our business that nobody el …
