Web Design

Responsive Web Design and Mobile Optimization

Designing for mobile

Responsive Web Design

Everyone realizes the necessity of having a website that users can view on mobile devices. What is often overlooked is the fact that with the endless number resolutions and devices - creating a different version of your website for each new device would be impossible, or at least impractical. For that reason, most new websites we create are responsive websites. Responsive web design enables you to have one version of your website that works across all devices. And, it is quickly becoming the preferred method of presenting content across multiple device types.

responsive web design

Responsive Web Design (RWD)

Responsive websites have the ability to automatically respond to the user's preferences. This eliminates the need for a different design and development for each new device on the market. If a user views your website on an iPhone and then moves to a laptop, a responsive website automatically changes to accommodate for resolution, image size and scripting abilities.

Responsive Web design is a completely new way of thinking about design. It has some challenges in development because the same design must maintain a fluid nature and transfer to many devices. However, choosing to use responsive design has some great benefits:

  • RWD is a very search engine friendly framework
  • Reduced Bounce Rate - by increasing usability, you have less bounces
  • User-friendly websites make it easier for people to find, read and share the content

Mobile Web Design

A mobile site is essentially a separate copy of your website, where the server does the work to deliver a page that's designed specifically for a smaller device. Usually, the design is also different on the mobile version (stripped down) to make it faster and easier to navigate. In addition, many of the elements on the pages (or entire pages) are eliminated. The goal is to have a mobile optimized page that's easier for people to use on a small screen.

  • Easier, faster to implement and less expensive to launch
  • Usually, only the most essential information is presented
  • Often requires more time updating because of multiple website versions

Mobile users are not sitting around browsing on a big screen like they would on their desktops - they are looking for something in particular - to buy, to find directions, to phone you, or to find out something about you. Because of this, keeping elements simple will help improve their experience.

We can help you decide what type of mobile site would benefit you and how it should be implemented. Give us a call or connect online.

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