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determine budget

How to Determine a Budget for Google Ads

Your starting budget is not as important as you might think. It’s when your ads start performing that you have to break out the calculator and do some real math. Whatever you do: don’t set-it-and-forget-it. The true strength of digital advertising is that it is MEASURABLE. Make your budget flexible depending on how your campaign …

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profit with ecommerce

Ecommerce – Shorten the Time from Launch to Profit

The saying “if i build it, they will come” no longer applies when you dive into the world of eCommerce. However, if you sell & ship products, subscriptions, tickets or practically anything today – you can’t afford to sit idly by while your competitors are killing it online. While it is crucial to sell online, …

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G3 Group Announced as a 2021 Best of Creative & Design and Marketing & Advertising Award Winner by UpCity!

This year marks the inaugural UpCity “Best of” awards honoring the top providers around the world in specific service categories based on their Recommendability Rating. The UpCity Recommendability Rating was developed to determine a B2B service provider’s credibility and trustworthiness, giving UpCity the confidence to recommend them to those businesses seeking services.  We are thrilled …

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G3 Group Named as one of the Best PPC Companies in Maryland by Clutch

Today, there are plenty of companies who are using the internet and digital marketing to help find more clients online. The G3 Group team leads these companies throughout these processes and creates strategic solutions that can help in answering your problems. Our team’s excellence in the industry has been recently recognized by Clutch! Our team …

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marketing budget

Is Your Marketing Budget Future-Proof?

Things you can do to minimize the shock of rising prices for digital marketing. Whether your budget is invested in paid ads, email marketing or even SEO, costs are going up. Let’s discuss some things you can change to ensure your business is agile enough to weather the storm. How much should I budget? If …

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audience targeting

Drive Massive Conversions in Pay-per-click Using Audience Targeting

If you are struggling to get up to speed building a successful pay-per-click campaign, there are a ton of things you can do to make basic improvements to your campaigns. However, if you feel as though you’ve got the basics covered, this article dives into some automated (and manual) methods to improve your search campaign …

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setup Conversion tracking

Which Type of Conversion Tracking Should You Use?

When you setup conversion tracking, choosing between Google Analytics or Google Ads is going to depend on your specific goals. Each method has major differences, and you want to choose one that is easy but not at the expense of getting accurate data. Conversion tracking helps you determine how effective your website and/or campaigns lead …

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landing page experience

Landing Page Experience

Your landing page factors into your paid search campaign’s performance A landing page is served up as the result of a click on an ad campaign, helping visitors better digest the advertiser’s message. We all know the importance of having a great landing page experience for our users because it impacts their action (or inaction). …

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pay per click tips

Benefits of Pay per Click for Small Businesses

A successful PPC (pay per click) campaign can generate profit faster than any other online marketing method available today. But most small businesses fail to recognize this huge opportunity. Some savvy business owners recognize the benefits of Pay per Click for Small Businesses but sadly most do not. Although the reasons can vary, I personally …

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