inspiration and marketing strategies
When you setup conversion tracking, choosing between Google Analytics or Google Ads is going to depend on your specific goals. Each method has major differences, and you want to choose one that is easy but not at the expense of getting accurate data. Conversion tracking helps you determine how effective your website and/or campaigns lead …
Which Type of Conversion Tracking Should You Use? Read More »
Your landing page factors into your paid search campaign’s performance A landing page is served up as the result of a click on an ad campaign, helping visitors better digest the advertiser’s message. We all know the importance of having a great landing page experience for our users because it impacts their action (or inaction). …
A successful PPC (pay per click) campaign can generate profit faster than any other online marketing method available today. But most small businesses fail to recognize this huge opportunity. Some savvy business owners recognize the benefits of Pay per Click for Small Businesses but sadly most do not. Although the reasons can vary, I personally …
Different types of technologies have been instrumental in recent years when it comes to changing how we live, work and run businesses. For example, it is now possible for companies to automatically monitor, manage and analyze nearly every event that occurs within their ecosystem and/or platform into a log (visit website to learn more). Something …
Local SEO ranking signals aren’t much different than traditional SEO ranking signals, with a few exceptions. Getting noticed locally is important if your entire business relies on your community. That means you need to take SEO ranking signals seriously so the right customers can find you! Luckily, it’s pretty straightforward to optimize your website and …
Biggest Local SEO Ranking Signals (and How to Optimize for Them) Read More »
A step by step guide to generate leads online Gone are the days when someone finds you in the phone book. Your digital footprint (large or small) determines your online visibility and ultimately your success at generating new leads. Digital marketing for contractors is an industry-specific approach to not only build the size of your …
Digital Marketing for Contractors – Expert Strategy Guide Read More »
With nearly 2 billion websites up on the internet, there are a lot of people creating a lot of websites. Some people create online service-based businesses, some write blogs and some even have a virtual resume. No matter the type of website you have, you likely want it to be successful. For most, this means …
The G3 Group welcomes 64 NorthWest Partners. 64NW is an independent investment office catering to high net worth investors, trusts and family offices. 64NW has a top caliber team of financial planners & needed a website to reflect their brand. Our goal when creating the website was to ensure overall site architecture and navigation enables …
To get a perfect Google PageSpeed Insights Score is not easy. Your goal should be to make improvements. In this guide, we explain exactly what we did to get a near perfect Google PageSpeed Insights score without spending a ton of time and energy. Google PageSpeed Insights is a handy tool that will tell you …
How to Get a High Google PageSpeed Insights Score Read More »
Increase Your Google PageSpeed It’s no secret that mobile usage has increased tremendously in the last couple of years. And, as a result, Google is not only on a mission to make the web more secure… but also FASTER. Especially for mobile users. Since speed is a big factor in the user’s experience, Google strives …
The G3 Group is a digital agency focused on developing powerful messages in web design and marketing. Located in Baltimore, Maryland we serve businesses locally and throughout the USA.
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