Pay per click seems easy on the surface but can quickly get overwhelming. There are a ton of things (like click through rates, advanced bids, extensions, etc.) that have to be considered. But, there is only one thing you should focus on if you really want to succeed.
Design inspiration, the latest trends, and marketing tips.
When it comes to pay-per-click advertising, should you bid on keywords relating to a competitor's brands and products? There isn't an easy answer to this popular question. In fact, there are two distinct schools of thought on this matter.
Good CRO Starts With Common Sense. A lot of business owners treat conversion rate optimization (or CRO) is something like a mystical art. With a series of tweaks, designs, and split tests, you can...
A low-quality score is the kiss of death when it comes to your pay-pricing click advertising (PPC) campaigns. Google and the other search engines will charge you a lot more money, and display your ads a lot less often, if they feel your keywords, ad copy, and landing pages don’t stack up well to what searchers want or are expecting.
The Internet is where business is done and jobs are created. In 2014, Google’s search and advertising tools helped provide 1.42 billion of economic activity for 29,000 advertisers, website publishers and nonprofits across Maryland. The G3 Group is proud to be featured in Google’s Economic Impact Report and tell our story.
As another step in helping mobile users have a better mobile Web experience, Google announced they will be expanding the usage of mobile factors in its search algorithm.
Whether you use pay per click or SEO, learn how to select the keywords that reach customers at just the right time.
One of the biggest concerns website owners have about pay-per-click advertising is that the traffic they generate from their ads will not make up for the money they spend on clicks. It all comes down to return-on-investment, ensuring that the money spent on ads is covered and exceeded by lead conversions. If you are apprehensive about PPC marketing, the tips below will provide a guaranteed blueprint for your success.
Your landing page is the single most important factor in how well you convert visitors into leads or sales. Of course I do promote testing to make it the best it can be, however, there are some factors that have been proven to be highly effective.
If you are new to paid search, consider the pros and cons before diving in... you may be surprised at how quickly you can get more traffic to your site.