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big data

The Application of Big Data for Ecommerce

Different types of technologies have been instrumental in recent years when it comes to changing how we live, work and run businesses. For example, it is now possible for companies to automatically monitor, manage and analyze nearly every event that occurs within their ecosystem and/or platform into a log (visit website to learn more). Something …

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google search

Biggest Local SEO Ranking Signals (and How to Optimize for Them)

Local SEO ranking signals aren’t much different than traditional SEO ranking signals, with a few exceptions. Getting noticed locally is important if your entire business relies on your community. That means you need to take SEO ranking signals seriously so the right customers can find you! Luckily, it’s pretty straightforward to optimize your website and …

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digital marketing for contractors

Digital Marketing for Contractors – Expert Strategy Guide

A step by step guide to generate leads online Gone are the days when someone finds you in the phone book. Your digital footprint (large or small) determines your online visibility and ultimately your success at generating new leads. Digital marketing for contractors is an industry-specific approach to not only build the size of your …

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mobile optimization

Mobile Optimization is Crucial for Every Website

Some website owners don’t consider mobile traffic to be a huge concern. This is because even at a time when mobile has surpassed desktop usage, their visitors still primarily uses desktop devices. Typically, these are B2B websites and their visitors are predominantly arriving during business hours using their work computers. But, mobile optimization is crucial …

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analytics

The Metrics That Matter for Your Site

With nearly 2 billion websites up on the internet, there are a lot of people creating a lot of websites. Some people create online service-based businesses, some write blogs and some even have a virtual resume. No matter the type of website you have, you likely want it to be successful. For most, this means …

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PageSpeed Insights Score

How to Get a High Google PageSpeed Insights Score

To get a perfect Google PageSpeed Insights Score is not easy. Your goal should be to make improvements. In this guide, we explain exactly what we did to get a near perfect Google PageSpeed Insights score without spending a ton of time and energy. Google PageSpeed Insights is a handy tool that will tell you …

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multi-channel marketing approach

Is your Digital Marketing Strategy Balanced?

Would it even surprise you to know that 88 percent of consumer pre-research their buys online before making a purchase? Reaching today’s shoppers requires a multi-channel marketing approach. Gone are the days when people find your business and reach out after just one click. In today’s high-tech landscape, your customer’s journey involves multiple touchpoints across …

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online marketing

The Definitive Guide to Marketing Your Small Business Online

It’s no secret that the Internet is where consumers go to find businesses, products and services. Being there is essential and that means all businesses must invest in online marketing. And today, online marketing is a complex landscape. It’s not just about getting favorable positions on Google. It’s about having a presence across a variety of channels that influence customers.

In this guide we explore how to get maximum exposure even with a small advertising budget.

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