Would it even surprise you to know that 88 percent of consumer pre-research their buys online before making a purchase? Reaching today’s shoppers requires a multi-channel marketing approach.…
Design inspiration, the latest trends, and marketing tips.
It’s no secret that the Internet is where consumers go to find businesses, products and services. Being there is essential and that means all businesses must invest in online marketing. And today, online marketing is a complex landscape. It’s not just about getting favorable positions on Google. It’s about having a presence across a variety of channels that influence customers.
In this guide we explore how to get maximum exposure even with a small advertising budget.
Different methods will work better or worse for different businesses depending on your operation. Find which ones work the best for you, and put them into practice. Provided you record numbers and adjust your campaign strategy as necessary, you’re likely to see the results you seek.
If you are wondering how to keep people from leaving your online store, you are not alone. Studies show that upwards of 67% of shopping carts are abandoned. Even if you don't have a huge budget, there are four critical things you can do to turn it around and capitalize on how people think and shop.
There are many reasons why you may have decided to start a blog.
Maybe you really love to write and you have something important to say. Or maybe you recognize that blogging is a great way to make money online and hope to one day turn your hobby into a thriving business.
Whatever your reasoning might be, just know that if you can hit on the right note and attract the right audience, you will definitely make money blogging with the correct guidance.
It's natural for business owners to trust the web designer to do a good job... and visually all may appear fine, but, what you paid for is not always what you get. Hidden mistakes can cost you thousands of dollars in lost traffic, sales and revenue.
Have you set up a Google AdWords pay-per-click campaign by choosing some keywords, writing an ad, and then letting them run? To give you a sense of the kinds of adjustments you should be making to your accounts, here are five AdWords fine-tuning options you should never overlook
Given that social media marketing is everywhere these days, it seems impossible to think that most companies could be overlooking an incredibly effective social channel that’s essentially completely free. And yet, that’s exactly what’s happening.
Pay per click seems easy on the surface but can quickly get overwhelming. There are a ton of things (like click through rates, advanced bids, extensions, etc.) that have to be considered. But, there is only one thing you should focus on if you really want to succeed.
When it comes to pay-per-click advertising, should you bid on keywords relating to a competitor's brands and products? There isn't an easy answer to this popular question. In fact, there are two distinct schools of thought on this matter.