In the online marketing world, we tend to get pretty excited about landing pages. After all, where else in life can you change minor details (like a headline, PPC ad, or call to action) and see the amount in your bank account increase overnight?
Design inspiration, the latest trends, and marketing tips.
One of the most frustrating realizations for business owners who are beginning the search engine optimization process – and especially those who are launching new business websites or changing domain names – is that Google doesn't especially care for quick changes.
Internet marketing exceeds newspaper ads? In December, the Wall Street Journal reports another notch in the shrinking newspaper belt. U.S. spending in 2010 on online ads will hit $25.8 billion, surpassing the $22.8 billion spent on print ads in newspapers.
The G3 Group donated design and hosting in order to help the children at St. Vincents during Christmas.
Your "bounce rate" is one of the key performance indicators you should be monitoring in your web analytics. Bounce rate means a visitor came and left (without digging deeper into your site or performing any actions) - but often the implications can be a little more complex.
Most businesses run by numbers - they have metrics like profit & loss and often they are segmented by department, geographical region and many other elements. These are all key performance indicators used to determine how the business is performing.
Driving along I95 on my way to King’s Dominion it occurred to me, I forgot my GPS! I had just made it onto the Interstate… there is no way I wanted to turn around. Oh well, I have been there once before and I can rely on those big green and white signs …
I attended the Search Engine Strategies 2010 conference in New York on March 22-26, 2010 and there was no shortage of information about usability and its direct impact on being successful.
A recent survey by Entrepreneur magazine shows that as a result of today's economy, businesses are cutting expenses and reducing labor costs. Along with all the cuts, an overwhelming 76% said they're relying more on web-related activities to drive sales.
As is often the case, 80% of your sales come from 20% of your customers. Put your marketing effort into strategies geared to appeal to the "elite 20".