Top 5 Useful Tools in 2013
I love online tools. Marketing tools intrique me the most because I'm always interpreting large amounts of data. I spend time each week either trying out or searching…
Design inspiration, the latest trends, and marketing tips.
G3 Group Donates to “Fill a Bus”
The G3 Group and Mars Super Markets teamed up to help the students at Ridgely Middle School fill a bus with food to feed the hungry.
Is it boring where you work?
Well, Dan and I attended the 2012 Google Agency Summit in New York yesterday and I must say the thing that struck me most is the employee atmosphere, perks and great food. (Besides the great things that can help our clients of course!)
Facebook Pages – New Features, New Size & New Rules
Well it's finally here... or should I say "a few more days" till it's mandatory. Facebook is changing their format once again. Not a bad thing because most of the new features are great for fan pages.
How to Find the Right Length for a Landing Page
In the online marketing world, we tend to get pretty excited about landing pages. After all, where else in life can you change minor details (like a headline, PPC ad, or call to action) and see the amount in your bank account increase overnight?
Why SEO Isn’t Like a One Night Stand
One of the most frustrating realizations for business owners who are beginning the search engine optimization process – and especially those who are launching new business websites or changing domain names – is that Google doesn't especially care for quick changes.
Traditional Advertising vs. Internet
Internet marketing exceeds newspaper ads? In December, the Wall Street Journal reports another notch in the shrinking newspaper belt. U.S. spending in 2010 on online ads will hit $25.8 billion, surpassing the $22.8 billion spent on print ads in newspapers.
G3 Group Donates Website
The G3 Group donated design and hosting in order to help the children at St. Vincents during Christmas.
How high is your bounce rate?
Your "bounce rate" is one of the key performance indicators you should be monitoring in your web analytics. Bounce rate means a visitor came and left (without digging deeper into your site or performing any actions) - but often the implications can be a little more complex.
Running Your Website by the Numbers
Most businesses run by numbers - they have metrics like profit & loss and often they are segmented by department, geographical region and many other elements. These are all key performance indicators used to determine how the business is performing.