inspiration and marketing strategies
One of the biggest concerns website owners have about pay-per-click advertising is that the traffic they generate from their ads will not make up for the money they spend on clicks. It all comes down to return-on-investment, ensuring that the money spent on ads is covered and exceeded by lead conversions. If you are apprehensive about PPC marketing, the tips below will provide a guaranteed blueprint for your success.
Your landing page is the single most important factor in how well you convert visitors into leads or sales. Of course I do promote testing to make it the best it can be, however, there are some factors that have been proven to be highly effective.
If you are new to paid search, consider the pros and cons before diving in… you may be surprised at how quickly you can get more traffic to your site.
Sometimes we forget that our customers (or potential customers) don’t understand our language… most often this is the case with B2B or service oriented businesses with non-branded items. We get very accustomed to using terms to describe our business that nobody else understands…(except our competitors).
If you know you need it, but you’re not sure where to start or what the ridiculously high number of marketing acronyms mean, you’re not alone – here at the G3 Group, we help business owners just like you navigate the murky and complex world of Internet marketing.
It’s natural for business owners to trust the web designer to do a good job… and visually all may appear fine, but, what you paid for is not always what you get. Hidden mistakes can cost you thousands of dollars in lost traffic, sales and revenue.
I love online tools. Marketing tools intrique me the most because I’m always interpreting large amounts of data. I spend time each week either trying out or searching for tools that can provide time savings or extraordinary value. Here is my current list of favorites. Criticue – Free site reviews If you are a developer …
The G3 Group and Mars Super Markets teamed up to help the students at Ridgely Middle School fill a bus with food to feed the hungry.
Well, Dan and I attended the 2012 Google Agency Summit in New York yesterday and I must say the thing that struck me most is the employee atmosphere, perks and great food. (Besides the great things that can help our clients of course!)
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