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Landing Page Experience

Landing Page Experience

Your landing page factors into your paid search campaign's performance A landing page is served up as the result of a click on an ad campaign, helping visitors…

One Way Sign

The One Way to “Win” at PPC Advertising

Pay per click seems easy on the surface but can quickly get overwhelming. There are a ton of things (like click through rates, advanced bids, extensions, etc.) that have to be considered. But, there is only one thing you should focus on if you really want to succeed.

Ppc Management

Turn low quality scores into great ones in 4 easy steps

A low-quality score is the kiss of death when it comes to your pay-pricing click advertising (PPC) campaigns. Google and the other search engines will charge you a lot more money, and display your ads a lot less often, if they feel your keywords, ad copy, and landing pages don’t stack up well to what searchers want or are expecting.

Adwords Ppc

4 Ways to Ensure You Make Money from PPC Advertising

One of the biggest concerns website owners have about pay-per-click advertising is that the traffic they generate from their ads will not make up for the money they spend on clicks. It all comes down to return-on-investment, ensuring that the money spent on ads is covered and exceeded by lead conversions. If you are apprehensive about PPC marketing, the tips below will provide a guaranteed blueprint for your success.

Landing Page Sample

10 Simple Landing Page Elements that get Amazing Results

Your landing page is the single most important factor in how well you convert visitors into leads or sales. Of course I do promote testing to make it the best it can be, however, there are some factors that have been proven to be highly effective.

Google NYC

Is it boring where you work?

Well, Dan and I attended the 2012 Google Agency Summit in New York yesterday and I must say the thing that struck me most is the employee atmosphere, perks and great food. (Besides the great things that can help our clients of course!)

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