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The Definitive Guide to Marketing Your Small Business Online

It’s no secret that the Internet is where consumers go to find businesses, products and services. Being there is essential and that means all businesses must invest in online marketing. And today, online marketing is a complex landscape. It’s not just about getting favorable positions on Google. It’s about having a presence across a variety of channels that influence customers.

In this guide we explore how to get maximum exposure even with a small advertising budget.

Selecting the right keywords

Sometimes we forget that our customers (or potential customers) don't understand our language... most often this is the case with B2B or service oriented businesses with non-branded items. We get very accustomed to using terms to describe our business that nobody else understands...(except our competitors).

Why SEO Isn’t Like a One Night Stand

One of the most frustrating realizations for business owners who are beginning the search engine optimization process – and especially those who are launching new business websites or changing domain names – is that Google doesn't especially care for quick changes.

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