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Usability And Your Website

Usability and Your Website

I attended the Search Engine Strategies 2010 conference in New York on March 22-26, 2010 and there was no shortage of information about usability and its direct impact on being successful.

From eye tracking studies to results of real usability studies for the top e-commerce websites, it pays to take a second look at your website in from the visitor’s point of view. Even professional interface designers can learn a thing or two by watching people who are actually navigating your website.

The latest eye-tracking studies show people concentrate from left to right across the top of the site which is really not a big surprise but the real show stopper for me was the conversion speakers.

Bryan Eisenberg (author of Always Be Testing) spoke about optimizing landing pages… with examples of how to improve elements that are key to improving your conversion rate. He gave real-life examples (from Overstock.com and others) showing how sometimes small changes on your site can produce dramatic results.

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