Internet Marketing

Different types of technologies have been instrumental in recent years when it comes to changing how we live, work and run businesses. For example, it is now possible for companies to automatically monitor, manage and analyze nearly every event that occurs within their ecosystem and/or platform into a log (visit website to learn more). Something …

The Application of Big Data for Ecommerce Read More »

Would it even surprise you to know that 88 percent of consumer pre-research their buys online before making a purchase? Reaching today’s shoppers requires a multi-channel marketing approach. Gone are the days when people find your business and reach out after just one click. In today’s high-tech landscape, your customer’s journey involves multiple touchpoints across …

Is your Digital Marketing Strategy Balanced? Read More »

Have you set up a Google AdWords pay-per-click campaign by choosing some keywords, writing an ad, and then letting them run? To give you a sense of the kinds of adjustments you should be making to your accounts, here are five AdWords fine-tuning options you should never overlook

The Internet is where business is done and jobs are created. In 2014, Google’s search and advertising tools helped provide 1.42 billion of economic activity for 29,000 advertisers, website publishers and nonprofits across Maryland. The G3 Group is proud to be featured in Google’s Economic Impact Report and tell our story.

Whether you use pay per click or SEO, learn how to select the keywords that reach customers at just the right time.

If you know you need it, but you’re not sure where to start or what the ridiculously high number of marketing acronyms mean, you’re not alone – here at the G3 Group, we help business owners just like you navigate the murky and complex world of Internet marketing.

In the online marketing world, we tend to get pretty excited about landing pages. After all, where else in life can you change minor details (like a headline, PPC ad, or call to action) and see the amount in your bank account increase overnight?

Internet marketing exceeds newspaper ads? In December, the Wall Street Journal reports another notch in the shrinking newspaper belt. U.S. spending in 2010 on online ads will hit $25.8 billion, surpassing the $22.8 billion spent on print ads in newspapers.

Most businesses run by numbers – they have metrics like profit & loss and often they are segmented by department, geographical region and many other elements. These are all key performance indicators used to determine how the business is performing.

I attended the Search Engine Strategies 2010 conference in New York on March 22-26, 2010 and there was no shortage of information about usability and its direct impact on being successful.