Design & Marketing Insights

Most businesses run by numbers – they have metrics like profit & loss and often they are segmented by department, geographical region and many other elements. These are all key performance indicators used to determine how the business is performing.

I attended the Search Engine Strategies 2010 conference in New York on March 22-26, 2010 and there was no shortage of information about usability and its direct impact on being successful.

A recent survey by Entrepreneur magazine shows that as a result of today’s economy, businesses are cutting expenses and reducing labor costs. Along with all the cuts, an overwhelming 76% said they’re relying more on web-related activities to drive sales.

As is often the case, 80% of your sales come from 20% of your customers. Put your marketing effort into strategies geared to appeal to the "elite 20".

Over the last ten years, our experts have written books about SEO, spoke in the media and at search engine conferences, served on the board of directors for search engine associations (SEMPO), written articles for the trade and MORE.