What is content marketing?
Creating content to increase your traffic
As a digital marketing agency, we offer a variety of services geared toward increasing and attracting more traffic to your website. One method, content marketing, works to build your audience (subscribers, social followers and website visitors) organically. Blogging is an important part of content marketing, however, content marketing can include a wider range of valuable content such as whitepapers, articles, guest posting and much more.
What we do
We create content (blogs, articles, social posts, infographics, videos, etc.) that educate, inform, entertain and answer specific questions people have about your products or services. The content we create is well-researched and designed to appeal to your target audience.
As your content grows and becomes a valuable resource, your business is more likely to be discovered by your targeted audience. With a large, engaged audience, you can begin to increase sales, gather valuable customer insights and motivate individuals to become your brand ambassadors.
More than just blogging
Beyond just creating blog posts, we spend time promoting the content, periodically dripping a summary of the content across your social channels with a link back to your website. This helps maximize the potential for the content to be found by search engines and human visitors.
With the right strategy in place, content marketing works to attract your targeted audience, convert prospects into customers, and customers into repeat buyers.
What is the benefit?
Fresh, relevant content helps keep your audience engaged. It helps boost your search engine rankings and is good for SEO. Beyond that, good content will help build trust with your target audience and give them a reason to come back to your website.