In the online marketing world, we tend to get pretty excited about landing pages. After all, where else in life can you change minor details (like a headline, PPC ad, or call to action) and see the amount in your bank account increase overnight?
One of the most frustrating realizations for business owners who are beginning the search engine optimization process – and especially those who are launching new business websites or changing domain names – is that Google doesn't especially care for quick changes.
Internet marketing exceeds newspaper ads? In December, the Wall Street Journal reports another notch in the shrinking newspaper belt. U.S. spending in 2010 on online ads will hit $25.8 billion, surpassing the $22.8 billion spent on print ads in newspapers.
Over the last ten years, our experts have written books about SEO, spoke in the media and at search engine conferences, served on the board of directors for search engine associations (SEMPO), written articles for the trade and MORE.
Well, Dan and I attended the 2012 Google Agency Summit in New York yesterday and I must say the thing that struck me most is the employee atmosphere, perks and great food. (Besides the great things that can help our clients of course!)
Your "bounce rate" is one of the key performance indicators you should be monitoring in your web analytics. Bounce rate means a visitor came and left (without digging deeper into your site or performing any actions) - but often the implications can be a little more complex.
Most businesses run by numbers - they have metrics like profit & loss and often they are segmented by department, geographical region and many other elements. These are all key performance indicators used to determine how the business is performing.
Sometimes we forget that our customers (or potential customers) don't understand our language... most often this is the case with B2B or service oriented businesses with non-branded items. We get very accustomed to using terms to describe our business that nobody else understands...(except our competitors).
A recent survey by Entrepreneur magazine shows that as a result of today's economy, businesses are cutting expenses and reducing labor costs. Along with all the cuts, an overwhelming 76% said they're relying more on web-related activities to drive sales.
Driving along I95 on my way to King’s Dominion it occurred to me, I forgot my GPS! I had just made it onto the Interstate… there is no way I wanted to turn around. Oh well, I have been there once before and I can rely on those big green and white signs …
Located minutes from Baltimore and Washington DC; the G3 Group offers Internet Marketing, web design and printing services including: SEO, pay per click management, conversion optimization and high impact website design. A results-oriented firm, we provide services to clients in Baltimore, Maryland, D.C. and the entire US.