Copywriting Services

Improving your message for visitors and search

A visually attractive website and optimized content is a winning combination in the eyes of your visitors as well as search engines.

It’s no secret that great website content will attract more visitors, and generate more leads.

One of the biggest hurdles businesses face is producing content for their website. It not only has to be an accurate reflection of your business, it should be written for the web. This means it has to be ultra-engaging for human readers and optimized for search engines.

Our copywriting service covers the process of writing digital content for landing pages, product pages, blog posts, and everything in between. Compelling content can keep your website visitors engaged and lead them to take actions that are important to you.

As experts in SEO, we can transform your existing web content using SEO copywriting techniques, inserting keywords in all the right places and structuring your internal links to add an extra layer of optimization.

Regardless of whether you need content for an entire site or you are just looking for assistance with SEO copywriting, our staff can add the right amount of punch that gives your website the persuasive quality it needs.

Preparing content for your website

Abbreviate Your Messages

Web visitors tend to be less patient when it comes to reading online content. Deliver your content in easily digested stages rather than using big blocks of words.

How long should it be?

The optimal length of a web page ranges from 300 to 1000 words. However, this depends on your requirements and complexity of the topic. When you are trying to rank high for a topic, more high-quality content is better.

Keep it simple

Visitors should be able to skim your content - use bullet points to highlight important areas.

  • Be concise and use shorter sentences
  • Write at an eighth grade level or below when possible
  • Avoid jargon and corporate-speak
  • Write your content like a conversation (not a sales brochure)
  • More content is better if you are trying to rank in search, however, deliver it in manageable pieces 
  • Don’t forget to include calls to action
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