by Anita Schott October 9, 2015
Have you set up a Google AdWords pay-per-click campaign by choosing some keywords, writing an ad, and then letting them run? To give you a sense of the kinds of adjustments you should be making to your accounts, here are five AdWords fine-tuning options you should never overlook
by AJ Schott September 14, 2015
Given that social media marketing is everywhere these days, it seems impossible to think that most companies could be overlooking an incredibly effective social channel that’s essentially completely free. And yet, that’s exactly what’s happening.
by Anita Schott July 30, 2015
When it comes to pay-per-click advertising, should you bid on keywords relating to a competitor's brands and products? There isn't an easy answer to this popular question. In fact, there are two distinct schools of thought on this matter.
by Anita Schott July 10, 2015
Good CRO Starts With Common Sense. A lot of business owners treat conversion rate optimization (or CRO) is something like a mystical art. With a series of tweaks, designs, and split tests, you can...
by Anita Schott July 30, 2015
Pay per click seems easy on the surface but can quickly get overwhelming. There are a ton of things (like click through rates, advanced bids, extensions, etc.) that have to be considered. But, there is only one thing you should focus on if you really want to succeed.
by Anita Schott June 15, 2015
A low-quality score is the kiss of death when it comes to your pay-pricing click advertising (PPC) campaigns. Google and the other search engines will charge you a lot more money, and display your ads a lot less often, if they feel your keywords, ad copy, and landing pages don’t stack up well to what searchers want or are expecting.
by G3 Group May 27, 2015
The Internet is where business is done and jobs are created. In 2014, Google’s search and advertising tools helped provide 1.42 billion of economic activity for 29,000 advertisers, website publishers and nonprofits across Maryland. The G3 Group is proud to be featured in Google’s Economic Impact Report and tell our story.
by Anita Schott February 2, 2015
Whether you use pay per click or SEO, learn how to select the keywords that reach customers at just the right time.
by Anita Schott December 15, 2014
One of the biggest concerns website owners have about pay-per-click advertising is that the traffic they generate from their ads will not make up for the money they spend on clicks. It all comes down to return-on-investment, ensuring that the money spent on ads is covered and exceeded by lead conversions. If you are apprehensive about PPC marketing, the tips below will provide a guaranteed blueprint for your success.
by Anita Schott November 14, 2014
Your landing page is the single most important factor in how well you convert visitors into leads or sales. Of course I do promote testing to make it the best it can be, however, there are some factors that have been proven to be highly effective.
by Anita Schott November 4, 2014
If you are new to paid search, consider the pros and cons before diving in... you may be surprised at how quickly you can get more traffic to your site.
Anita Schott October 17, 2014
If you know you need it, but you're not sure where to start or what the ridiculously high number of marketing acronyms mean, you're not alone - here at the G3 Group, we help business owners just like you navigate the murky and complex world of Internet marketing.
Anita Schott October 9, 2014
It's natural for business owners to trust the web designer to do a good job... and visually all may appear fine, but, what you paid for is not always what you get. Hidden mistakes can cost you thousands of dollars in lost traffic, sales and revenue.