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PPC Advertising Costs

How much should I budget for PPC?

Pay per click is based on a blind bidding system, which means there isn’t a flat rate for keywords. When it comes to PPC Advertising Costs, the exact cost per click is determined at the time your ad is served. If you are new to paid search advertising, we usually suggest you start with a test budget. This gives you an opportunity to bid on some of your keywords and determine what bids will work to drive a positive ROI for your individual goals.

If you want to test 10 keywords (at about $1-$2 per click), you should establish an initial budget at about $1,000 to $2,000 in order to get at least 100 clicks on each keyword. The results of this test will help determine if the keyword will be profitable for your business.

Calculate Your Click Budget and Management Fees

The pricing calculator below will give you an idea of typical costs based on the size of your pay per click budget and the fees we would typically charge to manage accounts of that size.

Calculate Your PPC Advertising Costs:

Enter your estimated monthly advertising spend


Get a free account audit

Properly implemented and managed, PPC advertising has the potential to generate a profitable return on every ad dollar spent. One of our PPC specialists will look at your existing account and give you at least five things you can use to immediately improve your results. Our initial consultation is free.

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