If you want to drive people to your site, one of your wisest choices is going to be using tried-and-true SEO marketing techniques. When it comes to blogging, the right SEO can actually send quite a few leads to your site. If you’re unfamiliar with SEO, it stands for Search Engine Optimization.
This is exactly what it sounds like: content is optimized such that it appears at the top of SERPs, or Search Engine Results Pages. A SERP is the website that pops up after you do a search in Google or another search engine website. You want your business at the top of that SERP, and there are many different avenues you can use to get there.
You don’t just have to use one keyword or keyword phrase. In fact, it’s usually better if you employ multiple keywords and keyword phrases. Also, you want your content to be prolific. True, you’re aiming at a specific audience—but there will be “collateral” likes, shares, comments, and subscriptions.
Also, how many likes, comments, shares, and subscriptions you have will increase your visibility to varying search engines. The more, the better. You can also attain increased exposure through the purchase of likes—consider Facebook, as an example.
Buying likes is a game changer, and you can learn more here; according to the site: “Most admins struggle getting traction on Facebook at some point. But wait—what if you could simply buy likes, lean back, and watch your fan base grow without any effort? Well, you can!”
Another great way to get exposure quickly, and see an increase in visibility, is to use services like Google’s own AdWords. Such services put your products or services in front of a variety of users.
This AdWords mastery guide helps you get exposure; with AdWords, “..you’re on the proven path of generating leads and increasing sales on your website. But it doesn’t just happen with the click of a finger. If you have budget but lack time, then don’t let your campaigns slide… If time is on your side…this simple guide will help…to create and manage…campaigns better.”
Such solutions additionally have the value of giving you the ability to determine which AdWords are the most effective. You also want to use statistics to determine which SEO campaigns are the most effective.
Find Your Audience
Something else to consider is that these methods of approach are essentially useless if you don’t have a strategy specifying the right kind of “audience”. The thing is, you’re going to have more success with an amenable crowd. For example, if you’re selling farm equipment, you’ll be more successful marketing to farmers than attorneys.
That’s a pretty stark example, but you get the idea. You want to zero in your “sights” such that you’ve got a greater likelihood of hitting the target; then you don’t have to expend so many resources on marketing “bullets”. The marketing “gun” is the AdWords, the SEO, the PPC (Pay Per Click) campaigns, the blogs, the targeted content—you get the idea.
The more targeted your content, the more effective it will be. But even going this route takes time, unless you purchase likes etc. So finally, you want to structure your outreach campaigns based on time. How much time do you have? If you’ve got more time, you can spend less and wait for results to accrue. If you’ve got less time, a little expenditure toward marketing can be instrumental.
Different methods will work better or worse for different businesses depending on your operation. Find which ones work the best for you, and put them into practice. Provided you record numbers and adjust your campaign strategy as necessary, you’re likely to see the results you seek.