One of the biggest concerns website owners have about pay-per-click advertising is that the traffic they generate from their ads will not make up for the money they spend on clicks. It all comes down to return-on-investment, ensuring that the money spent on ads is covered and exceeded by lead conversions. If you are apprehensive about PPC marketing, the tips below will provide a guaranteed blueprint for your success. Here are four easy ways to ensure you make money from PPC advertising.
Set a Logical Budget
It is easy to lose money in just about any marketing campaign if you do not have a budget to follow. You need to know how much money you can afford to invest in PPC advertising before you get too heavily involved.
All too often, advertisers start PPC advertising without giving much thought to the value of being able to monitor performance. They treat PPC like traditional advertising – throw some money into it and hope for a healthy ROI.
Unlike traditional advertising, you can easily track performance using conversion tracking scripts. (A conversion occurs when your visitor takes an action like submitting a form or making a sale.) This takes the guesswork out of budget planning and eliminates doubts about what is actually working and what is not.
You may need to start small and work your way up to more aggressive strategies once you start seeing a strong ROI. For now, don’t go too far outside of your means.
Let Your Campaign Evolve
You wouldn’t use the same commercial for your company for 10 years straight, right? Chances are you would adapt it to the current needs of your audience. You need to do the same for your PPC ads, developing them to showcase your products and services when they face the highest demand. Make adjustments by season or by service to promote your business in the best possible light, and you will see a noticeable difference in performance.
You also need to pay attention to your landing page. The page where you send traffic has the responsibility of finalizing the conversion. Making regular changes or testing variations of your message on this page is critical for improving performance.
Research Keywords Regularly
Searches on the internet are constantly changing based on new trends in the media. Your PPC ads need to follow those trends as much as possible. Don’t be afraid to conduct keyword research once a month or even once a week, regardless of how successful your current campaigns are. You want to stay ahead of the trends so you can profit from them, and solid keyword research will help you do just that.
Know When to Cut Your Losses
Although it is easy enough to get started, PPC advertising has become more and more complex. It may be time to turn to a professional if your campaigns have less than optimal performance. The sad fact is that PPC advertising is not for everyone. If you do all you can to run a successful campaign and you still see no results, you might be better off focusing on improving your message or developing your offer. Let a certified professional manage your advertising. Understand the needs of your business, and invest your time in tasks that are best suited for your success.