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Internet Marketing 101 – Four Acronyms You Have To Know

Internet Marketing 101 – Four Acronyms You Have to Know

What Is Internet Marketing?

In a nutshell, Internet marketing (also known as online marketing) is a blanket term used to describe a collection of digital tools, strategies and techniques used to boost your business.

The demand for web-based sales and marketing content is growing – according to a study by GE Capital Retail Bank, in 2013, 81% of consumers conduct an online search before making a major purchase, while 60% of those surveyed reported using a search engine to find a specific website to browse before buying a product or service.

We help small and medium-sized businesses meet the demand for relevant, accessible online content with our Internet marketing services.

Isn’t Internet Marketing The Same As Search Engine Optimization (SEO)?

Search Engine Optimization is part of a good Internet marketing strategy and helps your customers find you when they use search engines like Google, Yahoo! and Bing.

Here at the G3 Group, we use keyword research, content marketing and quality link building to boost your search engine ranking, because studies show that websites that appear on the first page (1-10) of Google search results get 95% of user traffic.

While SEO is an important part of Internet marketing, high rankings on search engine results pages (SERPs) don’t automatically lead to a boost in your sales – contrary to what some unsavory SEO companies might claim.

We can all think of a brick-and-mortar business (such as a retail store or restaurant) that in spite of being busy, was ultimately unsuccessful – the same thing can happen online. A solid Internet marketing strategy helps drive traffic to your site and boost your sales through conversion rate optimization.

Conversion Rate Optimization (CRO)

SEO is what helps customers find your website; conversion optimization is what drives them to buy, sign up or contact you for more information. Our team of Internet marketing experts can increase your conversion rates through website audits, persuasive copywriting and web analytics. We look at what users do on your website, and we implement changes that convert website visitors into paying customers.

Pay per Click (PPC) Advertising

A successful Internet marketing campaign is all about connecting the right audience with the right website at the right time – that’s why we use powerful, paid advertising tools like Google AdWords to achieve real results for our clients. Paid ads ensure that your website will always be featured on the first page of Google – that ‘sweet spot’ where 95% of all online traffic is generated from.

Also known as ‘pay-per-click’ (PPC) advertising, this proven marketing tool allows us to track and analyze important details such as the cost per acquisition, ROI and real-time results.

Social Media Marketing (SMM)

Social media marketing is about creating visibility on the social networks that your customers frequent. It involves engaging your customers with relevant posts that they can share and generating traffic from these portals to your profile and website. Unlike other forms of inbound marketing, SMM can help you connect with existing customers and build loyalty along with the potential to reach new customers.

To learn more about how our Internet marketing experts can help grow your business, contact us today.

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