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Internet Marketing tips, articles and strategies you can use to promote your website.

Big Data

The Application of Big Data for Ecommerce

Different types of technologies have been instrumental in recent years when it comes to changing how we live, work and run businesses. For example, it is now possible…

Multi-channel Marketing Approach

Is your Digital Marketing Strategy Balanced?

Would it even surprise you to know that 88 percent of consumer pre-research their buys online before making a purchase? Reaching today’s shoppers requires a multi-channel marketing approach.…

Google Ads

5 AdWords Fine-Tuning Options You Shouldn’t Overlook

Have you set up a Google AdWords pay-per-click campaign by choosing some keywords, writing an ad, and then letting them run? To give you a sense of the kinds of adjustments you should be making to your accounts, here are five AdWords fine-tuning options you should never overlook

The G3 Group is Featured in Google’s Annual Economic Impact Report

The Internet is where business is done and jobs are created. In 2014, Google’s search and advertising tools helped provide 1.42 billion of economic activity for 29,000 advertisers, website publishers and nonprofits across Maryland. The G3 Group is proud to be featured in Google’s Economic Impact Report and tell our story.

Landing Page Elements

How to Find the Right Length for a Landing Page

In the online marketing world, we tend to get pretty excited about landing pages. After all, where else in life can you change minor details (like a headline, PPC ad, or call to action) and see the amount in your bank account increase overnight?

Stand Out

Traditional Advertising vs. Internet

Internet marketing exceeds newspaper ads? In December, the Wall Street Journal reports another notch in the shrinking newspaper belt. U.S. spending in 2010 on online ads will hit $25.8 billion, surpassing the $22.8 billion spent on print ads in newspapers.

Numbers

Running Your Website by the Numbers

Most businesses run by numbers - they have metrics like profit & loss and often they are segmented by department, geographical region and many other elements. These are all key performance indicators used to determine how the business is performing.

Sem Conference

Usability and Your Website

I attended the Search Engine Strategies 2010 conference in New York on March 22-26, 2010 and there was no shortage of information about usability and its direct impact on being successful.

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