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Marketing case study

Using Search Ads to Generate More Home Improvement Leads

The Problem:

This local contractor wanted to keep their budget manageable but get more specialty home improvement leads. The previous agency was providing pay per click advertising, however, the landing page featured many home improvement companies all competing for the same traffic. This kept the costs low for the agency but provided very few leads for each contractor.

Our Approach

Our team decided it was time to break away from the pack and have the client utilize paid search sending traffic to his own professionally built website.

By structuring the PPC account correctly, all of the keywords earned a 10/10 quality score. This means the client pays less for each keyword and gets better positioning than all other competitors bidding on the same search terms. As a result, the client was able to allocate more of the budget to SEO and social media while generating 5-10 high-quality leads every day.

Service: Max Traffic Small Business Marketing Plan

Website: Contractor Website



Conversion Rate


Quality Scores


Traffic Increase


Click Thru Rate

Ppc Results
  • Pay Per Click Campaign: 10/10 quality score on most keywords in this account
  • A sustained conversion rate of 15%+ (on average) from paid search
  • A sustained conversion rate of 5.25% on average from organic search
  • 325% increase in site traffic (from paid and organic traffic)
  • A consistent stream of high quality leads
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