Marketing case study
Using Search Ads to Generate More Home Improvement Leads
This local contractor wanted to keep their budget manageable but get more specialty home improvement leads. The previous agency was providing pay per click advertising, however, the landing page featured many home improvement companies all competing for the same traffic.
Our team decided it was time to break away from the pack and have the client utilize paid search sending traffic to his own professionally built landing pages.
By structuring the PPC account correctly, all of the keywords earned a 10/10 quality score. This means the client pays less for each keyword and gets better positioning than all other competitors bidding on the same search terms. As a result, the client was able to allocate more of the budget to SEO and social media.