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case study

Generating more leads with a blended approach

The Problem:

Law firm marketing can be a complex project. There are many variables to consider and many places a prospective client may look. A growing law firm with two locations, the Law Offices of Michael A. Freedman needed greater visibility and more traffic to their website.

Solution – Law Firm Marketing

Since the cost per click can be prohibitive in the legal marketplace, our solution for law firm marketing involved using a custom, blended marketing plan. The blended plan included paid search but leans heavily on SEO. Specifically, content marketing that is keyword-rich along with articles and regular podcasts. We also focus on local search since many Google searches involved local results.

The paid search portion of the project is tightly grouped, reaching an audience while they are actively searching for specific niche terms.

Service: Custom Blended Plan

Car Accident Lawyer

RESULTS

  • 30+ top positions for relevant keyword phrases
  • Increased local search presence for both locations
  • Traffic increase of 28% from organic search
  • Better site engagement, more phone calls and web form inquiries
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