Using a Blended Marketing Approach
Client: Law Offices of Michael Freedman
Law firm with two offices specializing in personal injury.
Challenge: Law firm marketing can be complex. There are many variables to consider and many places a prospective client may be found. A growing law firm with two locations, the Law Offices of Michael A. Freedman needed greater visibility and more traffic to their website.
Approach: Since PPC advertising can be costly in the legal marketplace, our solution for this client involved using a custom, blended marketing plan. The blended plan included some paid search but leans heavily on SEO. Specifically, content marketing that is keyword-rich along with articles and regular podcasts. We also focus on local search since many Google searches involved local results.
The paid search portion of the project is tightly grouped, reaching an audience while they are actively searching for specific niche terms.
By focusing on both SEO and PPC, we were able to achieve both short-term and long-term growth in the traffic volume and number of inbound leads.