Using a Blended Marketing Approach
Client: RJC Enterprises
Commercial janitorial company specializing in commercial buildings, Government and clean room cleaning for laboratories, data centers and more.
Challenge: Since RJC caters to a B2B market, the challenge is targeting commercial buyers in a saturated marketplace of cleaning companies that focus on consumer traffic.
Approach: We use a blended approach, heavily leaning on SEO and local SEO. The blended plan included some paid search. Google ads and remarketing are used to specifically target users searching for larger janitorial companies.
The paid search portion of the project targets strategic geographic areas where an audience that best matches the desired profile are found.
By focusing on both SEO and PPC, we were able to achieve both short-term and long-term growth in the traffic volume and the quality of inbound leads.