Design & Marketing Insights

Tips and how-to guides to help you improve your online presence and your brand.

Category: Digital Marketing Blog

blogging
Digital Marketing Blog

3 Reasons Why You Fail to Monetize Your Blog

There are many reasons why you may have decided to start a blog.

Maybe you really love to write and you have something important to say. Or maybe you recognize that blogging is a great way to make money online and hope to one day turn your hobby into a thriving business.

Whatever your reasoning might be, just know that if you can hit on the right note and attract the right audience, you will definitely make money blogging with the correct guidance.

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Website building
Digital Marketing Blog

Top Five Mistakes When Building a New Website

It’s natural for business owners to trust the web designer to do a good job… and visually all may appear fine, but, what you paid for is not always what you get. Hidden mistakes can cost you thousands of dollars in lost traffic, sales and revenue.

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google ads
Digital Marketing Blog

5 AdWords Fine-Tuning Options You Shouldn’t Overlook

Have you set up a Google AdWords pay-per-click campaign by choosing some keywords, writing an ad, and then letting them run? To give you a sense of the kinds of adjustments you should be making to your accounts, here are five AdWords fine-tuning options you should never overlook

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yelp reviews
Digital Marketing Blog

One Social Media Marketing Tool Many Companies Miss

Given that social media marketing is everywhere these days, it seems impossible to think that most companies could be overlooking an incredibly effective social channel that’s essentially completely free. And yet, that’s exactly what’s happening.

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one way sign
Digital Marketing Blog

The One Way to “Win” at PPC Advertising

Pay per click seems easy on the surface but can quickly get overwhelming. There are a ton of things (like click through rates, advanced bids, extensions, etc.) that have to be considered. But, there is only one thing you should focus on if you really want to succeed.

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ppc management
Digital Marketing Blog

Turn low quality scores into great ones in 4 easy steps

A low-quality score is the kiss of death when it comes to your pay-pricing click advertising (PPC) campaigns. Google and the other search engines will charge you a lot more money, and display your ads a lot less often, if they feel your keywords, ad copy, and landing pages don’t stack up well to what searchers want or are expecting.

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Digital Marketing Blog

The G3 Group is Featured in Google’s Annual Economic Impact Report

The Internet is where business is done and jobs are created. In 2014, Google’s search and advertising tools helped provide 1.42 billion of economic activity for 29,000 advertisers, website publishers and nonprofits across Maryland. The G3 Group is proud to be featured in Google’s Economic Impact Report and tell our story.

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