inspiration and marketing strategies
Design inspiration, the latest trends, and marketing tips.
Some website owners don’t consider mobile traffic to be a huge concern. This is because even at a time when mobile has surpassed desktop usage, their visitors still primarily uses desktop devices. Typically, these are B2B websites and their visitors are predominantly arriving during business hours using their work computers. But, mobile optimization is crucial …
Mobile Optimization is Crucial for Every Website Read More »
Optimizing your website to rank high in “organic” search results is a necessity if you expect to see any long-term traffic. SEO (search engine optimization) is a powerhouse in driving traffic, but you may be overlooking one important reason that causes your SEO to fail. The search engine results page (SERPs) landscape has changed. Yet …
It can take quite a while for a new website to gain traction in the organic search results even with the best SEO practices. Website owners want to get their site visible quickly, but unfortunately, the nature of SEO makes it inherently slower than other strategies. Add to that the fact that your website is …
Your starting budget is not as important as you might think. It’s when your ads start performing that you have to break out the calculator and do some real math. Whatever you do: don’t set-it-and-forget-it. The true strength of digital advertising is that it is MEASURABLE. Make your budget flexible depending on how your campaign …
This year marks the inaugural UpCity “Best of” awards honoring the top providers around the world in specific service categories based on their Recommendability Rating. The UpCity Recommendability Rating was developed to determine a B2B service provider’s credibility and trustworthiness, giving UpCity the confidence to recommend them to those businesses seeking services. We are thrilled …
Today, there are plenty of companies who are using the internet and digital marketing to help find more clients online. The G3 Group team leads these companies throughout these processes and creates strategic solutions that can help in answering your problems. Our team’s excellence in the industry has been recently recognized by Clutch! Our team …
G3 Group Named as one of the Best PPC Companies in Maryland by Clutch Read More »
Things you can do to minimize the shock of rising prices for digital marketing. Whether your budget is invested in paid ads, email marketing or even SEO, costs are going up. Let’s discuss some things you can change to ensure your business is agile enough to weather the storm. How much should I budget? If …
If you are struggling to get up to speed building a successful pay-per-click campaign, there are a ton of things you can do to make basic improvements to your campaigns. However, if you feel as though you’ve got the basics covered, this article dives into some automated (and manual) methods to improve your search campaign …
Drive Massive Conversions in Pay-per-click Using Audience Targeting Read More »
When you setup conversion tracking, choosing between Google Analytics or Google Ads is going to depend on your specific goals. Each method has major differences, and you want to choose one that is easy but not at the expense of getting accurate data. Conversion tracking helps you determine how effective your website and/or campaigns lead …
Which Type of Conversion Tracking Should You Use? Read More »
Your landing page factors into your paid search campaign’s performance A landing page is served up as the result of a click on an ad campaign, helping visitors better digest the advertiser’s message. We all know the importance of having a great landing page experience for our users because it impacts their action (or inaction). …
The G3 Group is a digital agency focused on developing powerful messages in web design and marketing. Located in Baltimore, Maryland we serve businesses locally and throughout the USA.
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