Design & Marketing Insights

Tips and how-to guides to help you improve your online presence and your brand.

Category: Digital Marketing Blog

landing page elements
Digital Marketing Blog

How to Find the Right Length for a Landing Page

In the online marketing world, we tend to get pretty excited about landing pages. After all, where else in life can you change minor details (like a headline, PPC ad, or call to action) and see the amount in your bank account increase overnight?

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google ppc
Digital Marketing Blog

Why SEO Isn’t Like a One Night Stand

One of the most frustrating realizations for business owners who are beginning the search engine optimization process – and especially those who are launching new business websites or changing domain names – is that Google doesn’t especially care for quick changes.

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bounce rate
Conversion Optimization

How high is your bounce rate?

Your "bounce rate" is one of the key performance indicators you should be monitoring in your web analytics. Bounce rate means a visitor came and left (without digging deeper into your site or performing any actions) – but often the implications can be a little more complex.

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numbers
Digital Marketing Blog

Running Your Website by the Numbers

Most businesses run by numbers – they have metrics like profit & loss and often they are segmented by department, geographical region and many other elements. These are all key performance indicators used to determine how the business is performing.

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Digital Marketing Blog

Guiding visitors down the right path

Driving along I95 on my way to King’s Dominion it occurred to me, I forgot my GPS! I had just made it onto the Interstate… there is no way I wanted to turn around. Oh well, I have been there once before and I can rely on those big green and white signs …

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sem conference
Digital Marketing Blog

Usability and Your Website

I attended the Search Engine Strategies 2010 conference in New York on March 22-26, 2010 and there was no shortage of information about usability and its direct impact on being successful.

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goldfish
Digital Marketing Blog

When the going gets tough….

A recent survey by Entrepreneur magazine shows that as a result of today’s economy, businesses are cutting expenses and reducing labor costs. Along with all the cuts, an overwhelming 76% said they’re relying more on web-related activities to drive sales.

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