inspiration and marketing strategies
Articles, tips and tricks to improve your paid search campaigns using simple techniques as well as advanced features and new improvements.
Your starting budget is not as important as you might think. It’s when your ads start performing that you have to break out the calculator and do some real math. Whatever you do: don’t set-it-and-forget-it. The true strength of digital advertising is that it is MEASURABLE. Make your budget flexible depending on how your campaign …
Today, there are plenty of companies who are using the internet and digital marketing to help find more clients online. The G3 Group team leads these companies throughout these processes and creates strategic solutions that can help in answering your problems. Our team’s excellence in the industry has been recently recognized by Clutch! Our team …
G3 Group Named as one of the Best PPC Companies in Maryland by Clutch Read More »
If you are struggling to get up to speed building a successful pay-per-click campaign, there are a ton of things you can do to make basic improvements to your campaigns. However, if you feel as though you’ve got the basics covered, this article dives into some automated (and manual) methods to improve your search campaign …
Drive Massive Conversions in Pay-per-click Using Audience Targeting Read More »
When you setup conversion tracking, choosing between Google Analytics or Google Ads is going to depend on your specific goals. Each method has major differences, and you want to choose one that is easy but not at the expense of getting accurate data. Conversion tracking helps you determine how effective your website and/or campaigns lead …
Which Type of Conversion Tracking Should You Use? Read More »
Your landing page factors into your paid search campaign’s performance A landing page is served up as the result of a click on an ad campaign, helping visitors better digest the advertiser’s message. We all know the importance of having a great landing page experience for our users because it impacts their action (or inaction). …
A successful PPC (pay per click) campaign can generate profit faster than any other online marketing method available today. But most small businesses fail to recognize this huge opportunity. Some savvy business owners recognize the benefits of Pay per Click for Small Businesses but sadly most do not. Although the reasons can vary, I personally …
Pay per click seems easy on the surface but can quickly get overwhelming. There are a ton of things (like click through rates, advanced bids, extensions, etc.) that have to be considered. But, there is only one thing you should focus on if you really want to succeed.
When it comes to pay-per-click advertising, should you bid on keywords relating to a competitor’s brands and products? There isn’t an easy answer to this popular question. In fact, there are two distinct schools of thought on this matter.
A low-quality score is the kiss of death when it comes to your pay-pricing click advertising (PPC) campaigns. Google and the other search engines will charge you a lot more money, and display your ads a lot less often, if they feel your keywords, ad copy, and landing pages don’t stack up well to what searchers want or are expecting.
One of the biggest concerns website owners have about pay-per-click advertising is that the traffic they generate from their ads will not make up for the money they spend on clicks. It all comes down to return-on-investment, ensuring that the money spent on ads is covered and exceeded by lead conversions. If you are apprehensive about PPC marketing, the tips below will provide a guaranteed blueprint for your success.
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